Why Anchor is the Perfect Wholesale Partner

Why Anchor is the Perfect Wholesale Partner

When you source coffee for your business, you know not all coffee is created equal. Consumers are increasingly aware of the gap between commercial and specialty coffee. Over half of the nearly 50 billion-dollar coffee market in the United States is comprised of specialty coffee. What is specialty coffee?

Wholesale Coffee North Wilkesboro, Winston Salem

“The SCA [Specialty Coffee Association] defines specialty coffee in its green stage as coffee that is free of primary defects, has no quakers, is properly sized and dried, presents in the cup free of faults and taints, and has distinctive attributes.”

For coffee to be considered specialty, it must receive a grade from the SCA of at least 80 out of 100. To achieve that grade requires careful attention to detail and tireless work from every person involved in its production. Farmers, harvesters, importers, roasters, and baristas are all integral to brewing a cup of truly specialty coffee. 

Commercial coffee:

“Commercial coffee is usually roasted and packed in large plants, under nationally advertised brand names.”

In other words, commercial coffee may be less expensive, but it is not as good. It may get the job done for customers that want something caffeinated, but in the increasingly competitive service industry, to stand out, you have to provide something better than good enough.                                                                    Finding the right coffee supplier is key to ensuring your customers have the best experience in your bakery, cafe, coffee shop, hotel, or restaurant. 

Profile of a Great Coffee Supplier

If you want to provide your customers and team with specialty coffee, you need to partner with a great coffee supplier

Sourcing Great Coffee Ethically

Your preferred coffee supplier will import the green coffee they roast from ethical sources. There are countless people involved in growing, harvesting, exporting, and importing. Unfortunately, farmers and harvesters are often taken for granted during the process with larger commercial commodity coffees. That’s why the SCA exists:

“SCA’s purpose is to foster global coffee communities to support activities to make coffee a more sustainable, equitable, and thriving activity for the whole value chain.”

You want to know that your coffee supplier is sourcing coffee ethically. Whether they are working with people in their coffees’ countries or origins or purchasing green coffee through importers like Ally Coffee, for it to be considered specialty, it must be sourced the right way. You want to partner with a coffee supplier who you can trust to find the best coffee properly and virtuously. 

Roasting Coffee Professionally

Roasting coffee is anything but simple. Every coffee is unique. There are many factors that determine how coffee should be roasted in order to provide the best flavor for you and your customers. 

  • Moisture
  • Elevation
  • Soil
  • Region
  • Season
  • Harvest Process

A professional coffee roaster must be able to take all of these factors into account when they roast. Whether you want to keep rotating single origins in your shop or you prefer a house blend, you need to choose a roaster on whom you can count on providing the best coffee every time you order. 

Supplying Coffee Efficiently

The right coffee supplier for your business will make the order, shipping, and delivery process as easy as possible. A local roaster may be able to add you to a regular delivery route, so you always have coffee when you need it. Each supplier is unique, so you may want to research the process of a few roasters and determine what works best for your business. 

Anchor Coffee Co Goes Above and Beyond for Our Wholesale Partners

Anchor Ensures Coffee is Sourced and Roasted with Excellence

We source coffees with seasonality, quality, and relationship in mind. Our offerings range in price, flavor, and complexity. Our goal is to meet your needs.

We are able to make some single-origins and blends available all year while offering some as special options for the season. All of our coffees are subjected to ongoing quality control. This ensures that we showcase each coffee’s unique flavor.

With each order will get the best product sourced from the most upstanding providers.

Anchor Can Supply Coffee Equipment

Anchor Coffee partners with industry leaders to provide the right coffee equipment for any size coffee project. We can help you make decisions about your batch brew system, espresso machine, pour-over set up, coolers, ice machines, and more. Plus, we offer consultation for anything from bar flow, service, branding, and beyond.

Anchor works with several Authorized Service Providers throughout North Carolina to provide service on the equipment we supply. We can help make sure your systems are working effectively and help you serve the best coffee at all times.

Anchor Can Provide Training

One of the keys to serving great coffee and drinks is knowing how to use your equipment. We provide general equipment training based on industry standards, including everything from basic espresso and milk preparation to filter coffee and general maintenance. With the right training, you’ll delight customers and keep them coming back.

Anchor Develops Relationships with Wholesale Partners in Wilkes, Winston-Salem, and Beyond

Anchor Coffee Co. is much more than a coffee roaster. We're a group of dedicated coffee enthusiasts offering speciality coffee to our friends and neighbors. Coffee brings people together like no other beverage. 

Whether you're new to coffee or seeking to upgrade, we are here to help you in developing the coffee program your business needs. Our team provides the following services to level up your coffee program:

  • Estimates of volume and weekly orders 
  • Inventory tracking and management
  • Order and delivery times are consistent and reliable.
  • Account Representatives who are dedicated to you
  • Communication Design/Marketing needs
Coffee is all about community. We would love to talk with you more about how our wholesale program can help your business grow. Reach out to us anytime to start a conversation about stepping up your coffee offerings to your customers. Anchor provides wholesale coffee and equipment to businesses in Wilkesboro, North Wilkesboro, Winston-Salem, and beyond.